The development of tourism in the center of the island has today in the city of Santa Clara a cultural destination that many prefer to pass through Cuba. The housing growth sustained at this point of the caiman, shows the development projections that motivate the Ministry of tourism to undertake the recovery of buildings of high historical and architectural value in the city.

New gastronomic, recreational and cultural spaces are added to the intention of local development focused also to diversify the offers for international tourism.

But beyond these governmental intentions, Santa Clara stands out for its people, its tradition and culture in the eyes of those who look at it for the first time. That is why, as the theorists point out, this is a city with its own brand.

And it is that according to communication experts, a city with a brand manages to materialize the intangible and compete to capture initiatives that collaborate with the creation of wealth and provide better opportunities for citizens.

Towards that end Santa Clara walks, in its 330th anniversary, to become a city WITH a brand that lasts, accompanies us, identifies us, and creates its own values ​​before the rest of the cities of Cuba.